Business gifts and sustainable development

The climate, the environment and the pure nature are themes that we are all pondering. More and more companies have sustainability as their value, and are thinking what it means to them, and how to communicate about it.

At best, the right choices for business gifts and promotional products give a tangible opportunity to tell about the companies commitment to sustainability.

Sustainability and eco-friendliness of a business gift can be many things. It can be a new innovation like the re-usable fruit bag that reduces the need for single-use plastic (p. 28). It can be the Sistema lunch box that helps to reduce food waste (p. 42). It can be the Orthex kitchen utensil set that is made out of renewable materials (p. 29). It can be the Saving The Planet bag series that is made from recycled PET-bottles (p. 68) or the Victorinox knife (p. 70) that has a lifetime guarantee and is made from recycled steel.

Since the Mastermark’s founding year 1978, the strategy has been the same. We want to offer practical and desirable products that will endure time. The long life of a product will guarantee it the best marketing value while supporting sustainability at the same time.

Let our common motto be:

”Quality and innovation supporting sustainability.”