WINNER’S CROWN

Mastermark recently engaged with a new customer, Dream Broker, to whom they supplied a custom branded product. Dream Broker were the main sponsors for the sailing team representing Finland in the largest yacht race in the Baltics, and so ordered specialty, branded hats for the sailors. Mastermark interviewed Director of Marketing, Alexandra Taimitarha about their experience.

Taimitarha kwas quick to comment that the sponsorship opportunity only materialised one month before the start of the yacht race, so the timeframe was very tight.

We were especially happy with the flexibility shown by Mastermark as they prioritised us as a customer and our order,” said Taimitarha, following up by expressing her sincere thanks to their primary contact person who always gets the job done.

Taimitarha said that they needed high-quality, branded equipment that had to be seen, withstand all weather conditions, and was noticeable amongst all the other branded gear.

Selecting an ideal hat for a sailing race is a bit tricky, but the Mastermark team found the perfect one that exceeded all their requirements and impressed the whole crew. “Not only did the team win the entire competition, but they were also the best-looking team on the water, thanks to Mastermark!” Alexandra expanded further, noting that the caps were so well liked, both internally and externally, that they will likely continue to order them and continue the collaboration with Mastermark, as branded products are a positive way to generate brand awareness.

“As an independent company, we don’t just print our logo for the sake of having random merchandise. These sorts of items should always be chosen mindfully as an extension of our brand, products, and/or values.” As Taimitarha said, “Our vision is to revolutionise communication in a fun, natural and productive way with online video, and with Mastermark, we can create more fun, meaningful and high-quality materials in the years to come.”