Logo products supporting Siili Solutions‘ brand renewal

Siili Solutions started their brand renewal in the spring 2020. With the new brand visual they designed for example textiles and customer gifts. At the same time, they put logo product and business gift suppliers out to tender and eventually chose Mastermark as their supplier. “We were very strict in choosing a business partner. The most important criterion was that we noticed that Mastermark can finish a project even in a tight schedule,” Antti says. “We haven’t had to regret our decision; we’ve been very satisfied.”

For Siili, logo products have an important role in implementing the brand. The presence of the logo is important so that the employee remembers being a part of the team even when working out of office. Team clothes are an excellent way of showing which group you belong to. For customers instead, logo products help to understand, what the new Siili Solutions is like. The logo products have been well received and they evoke lots of feelings and opinions. The product selection has been successful, and it has helped to strengthen Siili’s brand image. Antti’s most important tip for selecting the products is to choose timeless designs and products that stand the test of time. “The second thing would be that the products don’t need to shout the logo or company’s name. The logo’s visual can be used composedly, yet visibly.” In addition, Antti recommends including employees in the product decision making to get more opinions and more people committed to the brand and the project. “And when listening to the supplier’s consultation, you avoid doing something too risky. It’s good to make way for co-creation!”